Buy and Sell-Side Automation
InnVue automates critical processes that are manually intensive for both Agencies / Advertisers and Ad Fulfillment Operations.
Eliminate phone calls and emails to check ad inventory for clearance probability and what-if scenarios. Replace emailed creative instructions with automation that includes quality checks and real-time status tracking. Enhance media distribution to multiple Ad Fulfillment partners with clear linkage to your campaign.
Automated processes include:
- Pre-buy Interactions
- Creative Instructions
- Media Distribution
Secure and Highly Configurable
InnVue provides a secure exchange between each Agency / Advertiser and Ad Fulfillment Partner for each Service.
Ad Fulfillment Partners can configure InnVue for each Service (pre-buy, instructions, media):
- Unique rules by channel
- Inventory visibility
- Campaign clearance and pricing guidance
- Status and progress tracking